Picture this: A bunch of straight fraternity boys get together and party. Encouraged by their friends, they fill up their belly with beer from a beer bong or mix Diet Coke with Mentos to bloat their belly to the max. The biggest belly wins. Encouragers cheer each other on to make these budding gainers get fatter and fatter while rubbing each other's expanding waist and laughing about how obese they are getting. Then they take pictures and post it on the web. See more at Lavender Lounge, look for the Belly Worship Galleries.